• Brand & Product Coordinator

  • EyeBuyDirect

  • 12K/MTH - 18K/MTH Shanghai
  • Any education Experience: Entry Level Full-time
  • June 14, 2018

Job Description

We are looking for a Brand & Product Coordinator to support our Brand & Product Manager to achieve the department’s target in terms of product and merchandising development.

Product Support:
• Create a clear segmentation and follow up of our catalogue (1200 Skus +)
• Follow monthly sales results according to segmentation
• Monitor results of each new style/collection/brand
• Coordinate product photography works to enhance product display and description
• Participate in new project: New Brand creation

Merchandising Support:
• Support on creating product promotions and provide data analysis
• Eye-wear trend analysis to help prepare new products purchase
• Fashion and product shootings preparation on a monthly basis
• Coordinate merchandising project with IT and Marketing team

• Assist with the development of creative assets such as, but not limited to, new packaging, frames and product collections on an ad hoc basis
• Participate in artistic direction of collections, videos, brand books
• Pre-production of collections and video shoots: casting, recruiting crew, location, script, storyboard, styling
• Monitor partners on post-production of shoots and collections: editing, sound mixing, motion graphics
• Work closely with the design team on the creative designs and implementation on the website
• Participate in marketing plans to push our marketing operations
• Implementing seasonal packaging

Desired Skill and Experience

• Experience with graphic design (strongly preferred)
• 1 to 3 years’ experience
• Business school or marketing related major
• Strong sense of fashion and international trends
• Very good interpersonal skills, fluent English speaker
• Experience in fashion or/and eCommerce environment would be valuable
• Comfortable and familiar with online shopping

Company Description

An Essilor International subsidiary, EyeBuyDirect leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we are able to generate rapid growth and global expansion year after year. EyeBuyDirect designs and manufactures our own products, allowing us to offer quality eyewear at unbeatable prices. Our work environment is young and multinational, with a passion for creativity. In addition to providing solid work experience, EyeBuyDirect also focuses on the career development to its employees.