• Content Marketing Manager

  • EyeBuyDirect

  • 15K/MTH - 20K/MTH Shanghai
  • Any education Experience: Mid-Senior Level Full-time
  • April 13, 2018

Job Description

EyeBuyDirect, a subsidiary of Essilor International, leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we’re able to generate rapid growth and global expansion year after year. Here at EBD, we design and manufacture our own products, allowing us to offer quality eyewear at unbeatable prices.
The right frames can change how the world sees you, and how you see yourself. Which means frames = possibilities. And we’re all about making possibilities available to everybody and that starts with our employees. We instill a young multinational culture with individuals who love collaboration and have a passion for creativity. In addition to providing a great work experience, we focus on career development for employees. You focus on us, we focus on you.
EyeBuyDirect
#ItsHowYouFrameIt


Desired Skill and Experience

Summary
We're on the hunt for someone with a passion for writing and strong communication skills to fill this marketing management position in our ecommerce team based in Shanghai, China. Responsibilities will include writing copy and creating content for marketing and promotional purposes. Content areas include site, email, and other platforms. You'll collaborate closely with other Marketing Team members, especially Graphic Designers, to help plan content development, and assist with the implementation and management on our website. You will also have one direct report.

Requirements
• Native English speaker (American preferred)
• Understanding of US market (mandatory)
• Bachelor’s Degree in English, Creative Writing, or Marketing related fields preferred
• Creative and imaginative, with an eye for detail
• Good written and interpersonal skills
• Team player – collaborative yet takes ownerships of projects
• Good time management – must adhere to deadlines
• Have strong interest in ecommerce, pop culture, and new advertising trends
• Experience with SEO (preferred)
• Experience managing direct reports

Key Responsibilities
• Develop compelling copy and content for pages, promotions, emails, and our blog that aligns with brand guidelines and SEO strategy
• Coordinate content development and maintenance
• Maintain brand integrity and voice across all channels

Company Description

An Essilor International subsidiary, EyeBuyDirect leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we are able to generate rapid growth and global expansion year after year. EyeBuyDirect designs and manufactures our own products, allowing us to offer quality eyewear at unbeatable prices. Our work environment is young and multinational, with a passion for creativity. In addition to providing solid work experience, EyeBuyDirect also focuses on the career development to its employees.