• SEO Content Specialist

  • EyeBuyDirect

  • 12K/MTH - 18K/MTH Shanghai
  • Any education Experience: Entry Level Full-time
  • April 12, 2018

Job Description

We’re looking for SEO Content Specialist. Reporting to the Search Marketing Manager you will be responsible for writing and optimizing our website’s content and will work closely with internal teams on implementation of SEO strategy.
This is a cross-functional role working in a multicultural environment, ability to pivot between tasks and mindsets is valued.

Responsibilities:

• Writing website’s content and optimizing it for search engines
• Help team with keyword research and implementation of SEO content strategy
• Research new markets and industry trends and assist in further strategy development
• Use content management systems to publish content
• Track, report and analyze website data
• Ensure all content marketing efforts are properly tracked against content marketing objectives and KPIs.


Desired Skill and Experience

• 2+ years of work experience
• Bachelor’s degree in English, Journalism, Marketing, or other Business-related fields
• Native English speaker only, exceptional writing, grammar, and creative copywriting skills
• Familiar with GA, Keyword Planner and Word Press
• Good understanding and knowledge of SEO is preferred
• Basic knowledge of HTML and link creation tracking and attribution would be a plus

Company Description

An Essilor International subsidiary, EyeBuyDirect leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we are able to generate rapid growth and global expansion year after year. EyeBuyDirect designs and manufactures our own products, allowing us to offer quality eyewear at unbeatable prices. Our work environment is young and multinational, with a passion for creativity. In addition to providing solid work experience, EyeBuyDirect also focuses on the career development to its employees.