EyeBuyDirect.com is seeking a dynamic individual to add to the success of our E-Commerce team as a Digital Marketing Manager. Reporting to the Acquisition and Retention Marketing Director, the Digital Marketing Manager will be responsible for the paid advertising channels including Affiliate and Display in a dynamic, exciting, fast-paced, results-oriented environment.
Location: Shanghai, China
• Manage day to day execution within digital marketing channels such as Affiliate, Display, Social Media Advertising.
• Manage a small team and collaborate with marketing partners and agencies and support the strategy planning and execution process.
• Implementing marketing and advertising campaigns across multiple marketing channels. Working with cross‐functional team members that may include Graphics department; Product department and IT.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) in order to create data-driven insights, using various tools such as Google Analytics