• Digital Advertising Manager

  • EyeBuyDirect

  • 15000K/MTH - 20000K/MTH Shanghai
  • Bachelor Experience: Mid-Senior Level Full-time
  • August 21, 2017

Job Description

Key Responsibilities:
• Manage day to day execution within digital marketing channels such as Search, Affiliate, Display and Social Media Advertising.
• Manage a small team and collaborate with marketing partners and agencies and support the strategy planning and execution process.
• Implementing marketing and advertising campaigns across multiple marketing channels. Working with cross‐functional team members that may include Graphics department; Product department and IT.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) in order to create data-driven insights, using various tools such as Google Analytics
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Desired Skill and Experience

• 4+ years of overall digital marketing experience required, preferably with experience in E-Commerce/Web applications
• Post-secondary degree in either Business/Marketing/Economics/Statistics
• Exceptional English language proficiency
• Basic overall understanding of all aspects of digital marketing and E-Commerce including: Content Management Systems, SEM/SEO, CRM/Email, Social Media, Online Advertising/Promotions, Content Marketing, E-Commerce
• Advanced working knowledge of Microsoft Excel, Strong analytical skills and data-driven thinking and Solid knowledge of website analytics tools.
• Strong leadership, interpersonal and communication skills. Ability to work with a wide range of constituents in a diverse community
• Ability to set priorities, foster cohesion and provide motivation to cross functional teams
• Detail and task oriented
• Ability to solve problems quickly, think creatively and thrive in a fast-paced, entrepreneurial environment
• Ability to make focused decisions based on brand integrity and company values


Company Description

An Essilor International subsidiary, EyeBuyDirect leads the fast-growing online prescription eyewear industry in the American Market. Using industry innovations and creative marketing strategies, we are able to generate rapid growth and global expansion year after year. EyeBuyDirect designs and manufactures our own products, allowing us to offer quality eyewear at unbeatable prices. Our work environment is young and multinational, with a passion for creativity. In addition to providing solid work experience, EyeBuyDirect also focuses on the career development to its employees.