• Manage day to day execution within digital marketing channels such as Search, Affiliate, Display and Social Media Advertising.
• Manage a small team and collaborate with marketing partners and agencies and support the strategy planning and execution process.
• Implementing marketing and advertising campaigns across multiple marketing channels. Working with cross‐functional team members that may include Graphics department; Product department and IT.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) in order to create data-driven insights, using various tools such as Google Analytics
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate